Joanne Lopez
Panco Pizza, a neighborhood slice shop turned digital sensation, serving thousands of fresh orders daily and building a cult following in just its first week.
Client:
Panco pizza
My Role:
Product Designer
Year:
2021
Service Provided:
App Design
Understanding the users:
As the only designer, a crucial part of my role was to research and create a user experience that will create a statement in the digital community as this product has no digital presence. I chose research methods that aligned with the goals I was trying to achieve. Competitive Analysis and survey methods were selected to explore the problem space.
Competitive analysis
Competitive analysis was carried out to understand the strength, weaknesses, similarities and differences between competitor pizza apps. My: competitive analysis produced the following insights .
User Persona:
Competitive analysis was carried out to understand the strength, weaknesses, similarities and differences between competitor apps.My competitive analysis produced the following insights:
Ideation:
With my research findings and personas in mind, I came up with as many ideas as possible without considering feasibility at this stage.
Information Architecture:
I created a flow chart that outlined the app's navigation and information hierarchy. The aim of this flow was to make the user's journey as short and simple as possible.
Low Fidelity Design:
Once I had defined my user flow, I moved into wireframing. I explored what the layout would look like. These are some of the explorations I did with my wireframing.My competitive analysis produced the following insights:
High-fidelity design
I wanted to make sure the app's UI was consistent so I created the design system of Panco pizza.
