Joanne Lopez
To create an all-in-one event management and execution platform tailored for seamless coordination between event owners, organizers, suppliers, and guests.
Client:
Social Event Execution (SEE)
My Role:
Product Designer
Year:
2025
Service Provided:
Product Design, Web Design
Solution Overview:
SEE is a smart, end-to-end event companion built to simplify the way people plan, manage, and attend events. Instead of scattered tools and endless back-and-forth communication, SEE brings everything into one seamless experience. For organizers, SEE acts like a co-pilot, guiding them through event creation, guest management, vendor coordination, promotions, and even post-event reporting. In short, SEE is designed to take the stress out of events, making it easier for everyone involved to focus on what really matters: the experience.
Research and Ideation:
SEE was born from a simple but pressing question: why is planning and attending events still so stressful, despite living in such a connected world? Through interviews, surveys, and shadowing event organizers and guests, we uncovered key insights:
User Journey: Before, During & After the Event:
From planning to celebration, SEE guides every participant through a seamless event journey. For organizers, it begins with a single dashboard where they create events, send invites, and manage RSVPs, eliminating the chaos of juggling multiple apps. As the event unfolds, QR-based check-ins keep guest entry smooth, while real-time updates ensure everything runs on schedule. Guests enjoy clarity from the start, with consolidated invites, dress codes, and even pre-event purchases like aso-ebi in one place.
Research Insights:
To ground SEE in the real needs of its users, we began by speaking with event organizers, guests, and vendors across different scales of events, from small family gatherings to large weddings. These conversations revealed the stress points that occur at every stage of planning: from coordinating multiple service providers, to handling payments, to managing guest experiences.
Problem:
How might the introduction of SEE create a more seamless and engaging way for Gen Z and Millennials to discover, plan, and attend events? Despite the growing demand for social connection, many existing platforms are either too transactional or too cluttered, leaving users overwhelmed instead of inspired. The challenge was to reimagine event discovery as something intuitive, community-driven, and effortless experience that makes people feel excited, not lost.
Design Journey:
Building on our research, we began shaping the first concepts for SEE through sketches, low-fidelity wireframes, and user journey mapping. Our goal was to understand how young people currently discover, plan, and attend events — and where the biggest drop-offs happen. The journey maps revealed several key intervention points: discovery (finding events that truly match interests), planning (coordinating with friends without endless back-and-forth messaging), and participation (showing up informed and prepared).
SEE event's reinvention:
SEE reimagines events as intuitive, community-driven, and joyful experiences.
